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0147-India-Allahabad-Maha Kumbh Mela-Advertising-Shiva-Trishula-Water bottle-Religion-Marketing-2013.jpg
India. Uttar Pradesh state. Allahabad. Maha Kumbh Mela. A large billboard with the Hindu God Shiva holding a trishula is used on an advertisement campaign for a detergent power. Shiva is a Hindu deity and is considered the Supreme God. A trishula is a type of Indian trident, commonly used as a Hindu religious symbol. The word means "three spear" in Sanskrit. In India, the term often refers to a short-handled weapon which may be mounted on a danda or staff and is wielded by the Hindu God Shiva. The Kumbh Mela, believed to be the largest religious gathering is held every 12 years on the banks of the 'Sangam'- the confluence of the holy rivers Ganga, Yamuna and the mythical Saraswati. The Maha (great) Kumbh Mela, which comes after 12 Purna Kumbh Mela, or 144 years, is always held at Allahabad. Uttar Pradesh (abbreviated U.P.) is a state located in northern India. 6.02.13 © 2013 Didier Ruef