Animals' world. 2018-1986

Image 102 of 117
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Switzerland. Canton Geneva. A panda logo on the wall of the World Wide Fund for Nature (WWF) office in Geneva.  An advertisement board for a taxi company with the words (service day and night). The World Wide Fund for Nature (WWF) is an international non-governmental organization founded in 1961, working in the field of the wilderness preservation, and the reduction of human impact on the environment. WWF's giant panda logo originated from a panda named Chi Chi that had been transferred from Beijing Zoo to London Zoo in 1958, three years before WWF became established. Being famous as the only panda residing in the Western world at that time, its uniquely recognisable physical features and status as an endangered species were seen as ideal to serve the organization's need for a strong recognisable symbol that would overcome all language barriers. The organization also needed an animal that would have an impact in black and white printing. © 1987 Didier Ruef